About us

We are the leading producer of pasteurized fruits and vegetables for private labels in Croatia and the region. We combine traditional recipes with modern technology to create products customized to consumers' preferences.

Tradition

The Naturala production facility is located in Slatina, in the Virovitica-Podravina County . Our expertise is founded on a tradition spanning over 60 years. We started processing fruits and vegetables in 1957 and have since developed new technologies, recipes and flavors.

Production

Naturala is the leading producer of pasteurized fruits and vegetables for private labels in Croatia and the region. Processed fruits and vegetables are produced in one of the most modern production facilities in the region, with state-of-the-art technology, according to traditional recipes.

The Slatina facility produces over 20 million jars annually, with an annual processing capacity of around 15 thousand tons of various fruits and vegetables. Products are sold under private labels of retail chains and under our own brand, DoOra.

Our partners are leading retail chains in Croatia and neighboring countries Serbia, Bosnia and Herzegovina and Slovenia. We operate in most EU countries, as well as in Canada and Israel.

Our Mission

We offer the market quantities, quality and continuity of supply of fresh and pasteurized fruits and vegetables. Our products, with their price-to-quality ratio, are sought after and appreciated by end consumers.

We are a reliable and desirable partner to our customers and suppliers, and we constantly improve the quality of our business relationships to develop long-term partnerships.

We provide our subcontractors with all the conditions for producing high-quality fruits and vegetables with added value.

We offer our employees the opportunity for advancement through work in a demanding but stimulating environment, and the community in which we operate recognizes us as socially responsible and sensitive.